Loading the experience

( 00 ) Digital experience studio

Brands thatoutgrew theirwebsites.

We build cinematic websites that rank on Google, load in under two seconds and turn visits into enquiries.

Get my homepage preview See the results
Layer 01 · emotion

Visual experience

Cinematic design. What enchants.

Layer 02 · logic

Performance & SEO

Loads fast. Shows up on Google.

Layer 03 · result

Conversion

Turns visitors into clients.

Your brand grew. Your website didn't.

We build the stage it deserves.

( 01 ) Diagnosis

Where is your website stuck today?

Say it in one sentence or pick what weighs most. We show you which of the three layers needs attention first.

Or pick what weighs most:

LAYER LAB reading

Your reading appears here.

Pick a pain point or write your own. We return a three-layer reading and a next step.

  1. 01Visual experienceCheck

    The visuals aren't selling the brand's value. A cinematic direction changes the first impression.

  2. 02Performance & SEOCheck

    Speed and SEO are hiding your site. Without them, even the best design goes unseen.

  3. 03ConversionCheck

    Visitors arrive, but the path to contact has friction. The offer and the call to action need redesigning.

An indicative reading, no commitment. The full analysis happens in the call.

( 02 ) The method

Three layers. One website that works.

Layer 01 · emotion

Visual experience

Scroll that tells a story, film-grade art direction and AI-crafted visuals. The website people remember.

  • Cinematic scroll
  • Art direction
  • AI video and imagery
  • Micro-interactions
Layer 02 · logic

Performance & SEO

The technical layer nobody sees and everybody feels: speed, clean code and SEO built in from the first line.

  • PageSpeed 90+
  • LCP < 2.5 s
  • Technical & local SEO
  • Multilingual with hreflang
  • Schema.org
Layer 03 · result

Conversion

Every scene leads the visitor to the next step: a clear offer, a call to action at the right moment, contact without friction.

  • Offer architecture
  • Strategic CTAs
  • WhatsApp built in
  • Forms
  • Tracking

( 03 ) Selected work

Brands that already changed stages.

GF Tattoo Studio — Open the site:
gftattoo.netlify.app
GF Tattoo Studio — Uccle, Brussels · Tattoo studio
( 01 )

GF Tattoo Studio

Uccle, Brussels · Tattoo studio
Open the site
Challenge
Show who Gabriel is and get people with an old tattoo to take the first step towards a cover-up.
What we did
Opening film with the artist, real cover-up before/afters, a filterable gallery and a 6-question project flow into WhatsApp.
Measured resultScroll 3DFR · NL · EN · PTCover-upPageSpeed 94SEO 100Site by LAYER LAB
SaniCalor Pro — Open the site:
sanicalorpro.netlify.app
SaniCalor Pro — Lausanne, Switzerland · Heating & plumbing
( 03 )

SaniCalor Pro

Lausanne, Switzerland · Heating & plumbing
Open the site
Challenge
Be the first call when something breaks in Lausanne, weekends included.
What we did
Architecture built around 24/7 call-outs, WhatsApp with a photo of the issue and a page per service.
Measured resultInstitucionalFRWhatsAppPageSpeed 100SEO 100Site by LAYER LAB
NORTH — Open the site:
northcompany.io
NORTH — European creative house · Films, academy & experiences
( 04 )

NORTH

European creative house · Films, academy & experiences
Open the site
Challenge
Present a creative house with three universes without losing the power of its films.
What we did
An immersive experience bringing films, academy and experiences under one direction.
Measured resultScroll 3DENBrandPageSpeed 98Site by LAYER LAB

The next case could be yours.

Request my preview

Free preview · 48h

See your brand on this stage before you decide.

Send us your current website. Within 48 hours you get a cinematic preview of your new homepage, built for your brand. Free, no commitment.

Request my preview
  1. 01Send your current site
  2. 02We build the preview
  3. 03Get it in 48h and decide

( 04 ) The difference

Same business. Different stage.

Two ways to have a website.

A / Template

Pretty at launch.

Forgotten after. Slow, invisible on Google, and every visit treated the same.

B / LAYER LAB

Built to enchant, load fast and convert.

Experience
Performance
Conversion

All three layers work together, measured before and after launch.

( 05 ) Process

From brief to launch, in four scenes.

  1. 01

    Immersion

    We learn the brand, the ideal client and what needs to change. Goals and metrics are set.

    Week 1
  2. 02

    Cinematic direction

    Scroll script, art direction and visual production. You approve before we build.

    Week 1–2
  3. 03

    Build & performance

    Code, motion, SEO, languages and real-device testing on desktop and mobile until every target is met.

    Week 2–4
  4. 04

    Launch & growth

    Go live, measure and optimise conversion. The site keeps evolving with the brand.

    Ongoing

( 06 ) Proof

Beautiful outside. Fast inside.

Performance
0/100
Accessibility
0/100
Best practices
0/100
SEO
0/100

This site loads in 2.4 s. Yours can too.

Lighthouse mobile · measured on this site

( 07 ) Packages

Choose the size of the stage.

Full stage

The complete cinematic website, built to be the company's first salesperson.

Best for
Businesses that already sell and want to look like the market leader.
Timeline
3 to 5 weeks
  • Script, art direction and 3D scroll
  • Exclusive AI visuals and video
  • Up to 3 languages with their own SEO
  • Service pages written for Google
  • WhatsApp, forms and tracking
On requestRequest a proposal

Launch

One page, one goal: turning traffic into enquiries.

Best for
Launches, campaigns and paid traffic.
Timeline
1 to 2 weeks
  • One cinematic scene
  • Conversion-led copy
  • Form and WhatsApp built in
  • Every enquiry measured
On requestRequest a proposal

Growth

After launch, we optimise every month to bring in more clients.

Best for
Anyone who wants more enquiries every month.
Timeline
Monthly
  • SEO and new content
  • Conversion testing
  • Monthly enquiry report
  • Priority support
On requestRequest a proposal
João Victhor · Founder & Creative Director
João Victhor · Founder & Creative Director

( 08 ) Who leads

I'm João. Before building websites, I was selling.

For more than ten years I've built digital businesses across Belgium, Portugal, Switzerland and Brazil. Before designing websites, I designed sales systems, and that is why LAYER LAB exists.

Every project starts with the same question: what makes your client decide? The visuals must move, the technology must justify, and the path to contact must be simple. I lead every site from script to launch.

EmotionExperience
LogicPerformance
ResultConversion

João Victhor, founder of LAYER LAB

( 09 ) Questions

Before we start.

Yes. Send your current website and within 48 hours you get a preview of your brand's new homepage. If you like it, we talk about the project. If not, it costs you nothing.

A landing page is ready in about two weeks. A full cinematic website takes three to five weeks, depending on pages and languages.

Every project is quoted to measure after a 20-minute call. That is why pricing is on request: we only propose what your brand actually needs.

English, French and Portuguese, written natively. Your site can run in several languages, each with its own SEO.

No. Performance is one of the three layers: every site ships with a mobile PageSpeed of 90 or more and progressive loading of the motion.

Yes, to create exclusive visuals and video under human art direction. Real photos of your business always come first when they exist.

Your logo, business information and, if you have them, photos. Script, copy and visuals are on us.

Stay with us on the monthly evolution plan, or keep the site and the code: they are yours.

Get your homepagepreview in 48h.

Email Write to LAYER LAB